Benetton F1 Radio/Boombox

I found this Benetton F1 Radio/Boombox while cleaning out at work. I immediately recognized the colored "splashes" when I saw them.

My colleagues didn't dare throw it out when they stopped listening to live radio and CDs at work, so it has been unused and stored on a shelf for over 17 years.

Does anyone know anything about them, or why they chose this type of product as promotion/merchandise?