The CX-5 remains Mazda’s best-selling model, followed by the CX-50
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- All 2026 versions of the CX‑90 have received a price increase across the board.
- Mazda has also raised prices on the popular CX‑5 and MX‑5 for the 2026MY.
- Total August U.S. sales fell 7.6 percent despite best‑ever CX‑90 performance.
Mazda had a very strong 2024 in the US, smashing sales records thanks to the growing popularity of its newer models. This year, sales are again on the rise, although the company has some bad news for customers in the way of price hikes. With four months left in the calendar year, the brand is hoping these increases don’t put a dent in its upward momentum.
Earlier this week, price increases quietly took effect for two of the brand’s staples. The CX-5 is now $280 more expensive, while the MX-5 has risen by $300. Mazda hasn’t explained the bump, but inflation and tariffs likely play a role.
Read: Mazda’s Most Fun Model Just Outsold Its Hatchback And It’s Not Even Close
Beyond these modest hikes, the company also detailed pricing for the 2026 CX-90, and the adjustments there are harder to overlook. The three-row SUV now opens at $38,800 before a $1,530 destination fee, compared with $38,045 a year earlier. Every trim in the lineup sees a rise.
For example, the 3.3 Turbo Preferred now starts at $42,950 as opposed to $41,145 (+$1,805), and the 3.3 Turbo Premium Sport is now $46,980, up from $46,600 (+$380) last year. Prices of the CX-90 PHEV are also up from $49,945 in base form to $50,495 (+$550), while the flagship PHEV model, known as the Premium Plus, starts at $58,500 for 2026, an increase from last year’s $57,950 (+$550).
Mazda Sales USA
Sales on the Rise
The pricing news arrived alongside Mazda’s August sales report, which offered a mixed picture. Overall deliveries hit 38,140 units, down 7.6 percent from the same month in 2024. With one fewer selling day, the decline on a daily sales rate basis was a milder 4.1 percent. More encouragingly, year-to-date numbers are up 3.5 percent, totaling 293,495 units.
Leading the charge as Mazda’s best-selling model was the CX-5, shifting 11,759 units, down 8.8 percent from the 12,887 sold last August. Year-to-date sales are up 2.1 percent from 95,531 to 97,558 units. August was a particularly strong month for the CX-90 with 6,801 sold, a 12.9 percent increase from the 6,024 units which found new homes in August 2024.
